Engine Marketing Search Techniques

"Now You Can Focus On Engine Marketing Search Techniques And Overdo It!"

Your primary objective when potential customers visit your site is to ensure they see what you have to offer. You used internet advertisement to attract a prospect, but will he buy your product? Your web page has mind-blowing graphics, color splashing all around, and arrows prompting him to take action. What happens next? Content is king they say at least to generate market on the internet. I agree, if they are talking of the right content.

“Will I look 10 Years Younger?”

Well, people are practical and don’t wish they look 25 years younger. But they do want to look younger. If you are in the anti-aging business and want to make sales on the internet, show how young they would look on your website. You can always show them how colorful your product packaging looks a little later. I’m sure you’re getting the point.

Most people would hate looking into their mirror on their 50th birthday -- or maybe the 60th birthday. Nothing much to celebrate they say. But if you showed them to be young on your website, they might want to look into the mirror again. And buying your product would just be their way of saying “Thank You.” I wonder who the customer here is.

"Be There For The Customer When He Needs You!"

Your highly optimized website has an arrow pointing towards an opt-box after you have a compelling message for him at the start. He is excited and wants to read further. He skips the opt-in box. He reads further. He reaches the punch line which has triggered the “Buy” bug in him. Do you have another opt-in box ready for him?

In the good old days of marketing with postcards and email marketing (this still works great), it was said that it takes seven follow-up messages on an offer before a customer decides to buy. Don’t you think you could accommodate a few more opt-in boxes at strategic locations to help your customer take action?

"If Your Product Is Good Show Him Why!"

When you stop by a mall, you see salespersons playing mind games with customers trying to sell a product. They take great pains to explain why the product is a must buy for the customer. If you have a unique selling point about your product, using the best copywriter you can find to make your sales pitch on your website. You would get most of your web advertisement free.

Did you notice some good old selling techniques you could polish into your website? Content is truly the king.